Experience Pump.fun's new DM feature, can social influence leverage the "Shiba Inu Market" revival?
作为 Solana 上最火爆的「meme 币制造机」兼代币创建平台,Pump.fun 近年来凭借其「快、准、狠」的低门槛代币发行功能,吸引了无数用户和开发者,像潮水般涌入的热情简直能 Solana 的节点「笑出声来」。
但最近,市场情绪被泼了冷水,meme 币市场的狂热逐渐冷却,需求缩水得各类叙事代币都开始怀疑人生。Pump.fun 急中生智,寻找新的增长点——社交功能的注入,试图让平台从单纯的「发币工厂」摇身一变,成为一个「链上畅聊版微信」!
2025 年 3 月 13 日,Pump.fun 正式上线了全新的 DM(私信)功能,标志着平台从「只谈钱不谈心」的代币交易工具,华丽转身迈向充满人情味的社交生态。本文带你一探 Pump.funDM 功能的玩法,聊聊它向社交模式转型的潜力,并对比分析其他具有社交属性的项目(如 Jupiter、Zora 和 Horse 等),来看看这场「社交革命」能玩出什么花样。
快来 Pump.fun「组队冲分」
Pump.fun 的新 DM 功能就像是给炒币玩家们搭了个「币圈交流群」,你可以随时私信别人,就像青铜偷偷问星耀大佬:「这币还能冲吗?」还可以拉上投资搭子们组群讨论下一个 100x 的 Alpha 币。更爽的是,聊天时还能一键甩出代币链接,像发红包一样顺手,省去复制粘贴的麻烦,推广自己的币更加丝滑流畅。

如何使用 DM 功能?
·打开 Pump.fun 移动应用,登录你的 Solana 钱包账户。
·导航至消息界面,点击「+」或搜索功能找到目标用户,发送私信。
·如果需要创建群聊,可以邀请其他用户加入,并设置群聊主题(如代币讨论、项目合作等)。
·在聊天中,你可以分享代币链接、图片或文字,快速与社区互动。
我个人体验下来,整个界面简洁得有点「节俭」,用起来意外地丝滑,特别直给,操作简单到隔壁的老奶奶只要认字也能来聊炒币,感觉就是币圈版的 vx。

Pump.fun 的 DM 功能上线,这个转型的意义很大,DM 功能让用户之间的互动不再局限于公开的帖子,而是可以通过私信和群聊直接沟通,大家可以分享代币动态、投资心得,甚至建立长期合作的关系。
更重要的是,代币的曝光度也大大提高了,用户可以在聊天中直接推荐、讨论代币,推动其在社区中迅速传播,省去了传统广告的繁琐,代币的推广变得更自然和高效。
怎么大家都在往社交转型?
其实,社交属性在币圈早就不是新鲜事儿了,从 Twitter 上 KOL 喊单,到 Telegram 群里热火朝天的讨论,社交信号已经成了不少人判断「下一个爆款」的风向标。这波社交互动再推一把,估计能把币圈的「广场舞」跳得更嗨,谁不想一边交易一边刷存在感呢?
Jupiter 的「代币点赞」
Jupiter 作为 Solana 生态的 DEX 聚合器,昨天官方也是推出了新花样,引入了代币点赞功能,用户可以通过点赞表达对某个代币或交易对的「表白」认可,既能表达自己的态度,还能顺手给市场扔个社交信号,告诉大家:「嘿兄弟们,这币有点意思。

Zora 的「发照片变代币」
Zora 起初作为一个 NFT 铸造和交易平台,诞生于 2020 年,但随着 NFT 市场的退潮,它迅速转型,从单一的 NFT 市场拉升到了链上社交平台的层面,逐渐发展成了一个融合内容代币化与社交互动的生态系统,堪比链上「Ins」。
Zora 于 2025 年春季推出代币 ZORA,该代币计划在 Base 上发行,总供应量为 100 亿枚,并明确表示代币总供应量 10% 用于空投,该项目最大亮点在于其「Coins」功能,每个帖子都能自动转化为可交易的 ERC-20 代币。你发个自拍照,系统会为你生成代币,并在去中心化交易平台如 Uniswap 上提供流动性,让代币买卖变得像打卡一样简单。创作者不仅能赚取初次销售的收益,还能通过内容传播和二级市场的交易继续获益。
粉丝和创作者互动不仅仅局限于点赞和评论,甚至能通过代币交换价值。这种「创作者-粉丝-传播者」三角关系把每个用户都拉进了经济循环中,成为内容传播的一部分。

「Zora 光环」下的 Horse
Horse 是一个基于 Solana 的社交化代币平台,强调用户通过代币互动构建社区。用户可以在 Horse 上创建个性化代币,并通过社交活动如投票、打赏增强社区参与感,代币 HORSE 由 Zora 团队成员 @js_horne 发起,自带 Zora 的品牌效应。
代币于 3 月 13 号在 Base 链上线,当前市值大概保持在 35 万美元附近小幅波动,3 月 13 号凌晨刚上线时冲高,最高市值 224 万美元,涨幅高达五倍,随后立即回落,可见代币的上涨动能不足,或许 Zora 的「明星光环」并不能加持太久,项目还处在一个探索发展的阶段。

期待 Pump.fun 的新招数
Pump.fun 的 DM 功能才刚刚开始,想象一下,平台可能会加入更多社交工具,比如实时语音聊天、代币投票、内容 mint,用户互动的方式越来越丰富,有望打造一个兼具交易与社交属性的全新生态。
而且,Pump.fun 还可能与 Jupiter、Horse、Zora 这些平台联手,这不仅能够满足 meme 币市场低迷后的新需求,也为 Solana 生态的多样化发展注入新的活力,让社区变得更加热闹、更多元。不过社交功能越来越强,隐私和安全也得跟上步伐,保护用户的数据和交易安全可不能掉链子。
让我们拭目以待,Pump.fun 将如何在社交化道路上继续创新!
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